Powering the future of insurance distribution

The competitive advantage in an evolving digital landscape

Learn more

A modern core insurance platform designed to distribute any product through any channel


Modern experience for a digital world with a focus on product driven, customer centric user interfaces; with the option to customize our off the shelf distribution portals or build your own.

Data Driven

Capture powerful, clean, insightful and structured data to take your business intelligence capabilities to a whole new level.


Best in class product management engine allows unprecedented flexibility to manage product definitions, underwriting rules and pricing.


Quote bind and issue with straight-through processing that supports all lines of business.

Simple Integration

Flexible integrations into legacy systems or modular third-party solutions through APIs.

Support Private, Public and On-Premise Infrastructure

The Shift Advantage

Insurance as a Service platform designed to drive super-efficient digital operations through a journey that is customized for the unique needs of Brokers, Managing General Agents and Carriers.

Launch any product through any channel in a matter of weeks through a platform that integrates seamlessly across your existing and future technology stacks and connects you with your customers and partners.

For Insurers & MGA’s

  • Digital enabler
  • Innovate digital & automated direct sales
  • Simple, efficient & quick onboarding
  • Scale up at speed
  • Clean, structured data provides targeted cross/up sell pathways

For Brokers & Agents

  • Customised front end sales solutions
  • Segmented / targeted marketing
  • Real-time comparison and underwriting engine
  • Fully automated quote, bind and issue

Why Shift?

Deep insurance and technology expertise come together to provide you with unmatched execution capability.

The idea to build the SHIFT platform came out of a series of projects in which our CPO, Joachim Baecker and CTO, Christoph Sandberg enabled digital insurance distribution with solutions that were developed on a bespoke basis. During these projects, they observed that there were many commonalities and consistent problem statements that could be addressed with similar architecture.

The idea to bring SHIFT to life was born! Instead of solving the same problem over and again we have now established a platform built on modern and powerful technology with an architecture that can easily enable insurance distribution for any line of business, through any channel and also the ongoing administration of those policies.

Shift helps Insurers and Brokers to transition from legacy core technology to a modern architecture by adapting existing legacy platforms, as well as new 3rd party platforms via Shift Connect, and providing a modern API upon which to build your future enterprise in a decoupled fashion.

Shift is enabling the distribution of a wide range of products from the following carriers.